On the S8, it is used for the phone's force-sensing, on-screen virtual home button. It remains to be seen how this will play out. "We have put our utmost effort to provide customers with near-perfect devices to earn back their trust".
One feature that wasn't available for the first version was the ability to edit and share content in real time. There is a designated Bixby button on the side of the S8, which is unlike its rivals. In addition, both S8 models are taller than their predecessors, but widths are roughly the same. With the help of its giant Samsung Display unit, the company was the first to launch mass-market smartphones sporting OLED displays instead of LCDs, pioneered the phablet category via its Galaxy Note line and launched the first phone with a curved/wrap-around display (the Galaxy S6 Edge).
Samsung planned to release pricing later Wednesday. They will only be available in AT&T or Verizon flavors for now. When viewing a photo, just say "send this to Bob" to pull up messaging options and contact information for the Bobs you know.
While Google is helping Samsung out on this issue (though the long LG G6 suffers from the same issue), more generally, the S8 sees the clash between Samsung and Google growing stronger than ever.
Problems with the Note 7s arose shortly after the launch last August, with several complaints of devices catching fire when charging. Bixby will also offer information on books, wine and other products scanned with the phone's camera.
Samsung has blamed the Galaxy Note 7 fires on multiple design and manufacturing defects in its batteries. The incident cost Samsung US$5.5 billion in profit and hit its reputation heavily. Samsung is hoping that the smartphone will help it regain the market share in lost late a year ago. The same stuff will come in any Samsung Galaxy S8 or Galaxy S8 Plus box, regardless of store or carrier. Both are larger than the iPhone 7 and iPhone 7 Plus, the lineup's main competition until Apple Inc. rolls out its 10th-anniversary iPhone later this year. In fact, there's one signature feature that Samsung tried to rip off from Apple's iPhone 7 and iPhone 7 Plus, but the company failed miserably. The smartphone market is a mature one now, with little chance for revolution (which is why we all freak out over weird distractions like the "new" Nokia 3310), but as iterations go, the S8 gets it right.