One might think that United Airlines is on some deranged suicide mission by its actions this week.
The CEO of the United parent company, Mr. Oscar Munoz gave an interview to the ABC in its show Good Morning America and said that he literally felt guilty for the entire incident happened inside the plane.
"We continue to express our sincerest apology to Dr. Dao".
United Airline's Image Takes Online Beating In Memes, Comments: Social media reaction to video footage of a passenger being dragged from a full flight Sunday night has been swift and merciless.
Through Tuesday afternoon, its shares had fallen 4.3% since Flight 3411, wiping out almost one billion dollars (£778 million) in market value, although several other airline stocks declined in the same period. Revenue was $8.42 billion, up 2.7 percent from a year earlier and better than the expected $8.38 billion.
Despite the continued controversy, no one will be let go over the dragging incident - including CEO Oscar Munoz.
Harteveldt, who called the incident a "long-term stain" on United's brand, said the carrier can get through this if it delivers on Munoz's promises and exceeds customer expectations. Munoz's early statements described the passenger, who was forced from his seat to make room for a crew member, as being re-accommodated and suggested he had been "disruptive and belligerent".
Three men, identified later as city aviation department security officers, got on the plane.
Cape Town - It's been a nightmarish couple of weeks for US-based United Airlines - but even more so for some of its passengers. But in the process of finding him blameless, he suggested that millions of passengers are under no obligation to follow a direct command from United employees.
United Airlines published first-quarter financial results on April 17, posting its first-quarter net income at $96 million, diluted earnings per share at $0.31, pre-tax earnings at $145 million and pre-tax margin at 1.7 per cent. "There was never a consideration for firing an employee".
The company has been embroiled in controversy ever since a video surfaced of Dr. David Dao being dragged off an overbooked flight in Chicago. Some politicians and consumer advocates are questioning the industry standard practice of overbooking flights.
Mr Munoz declined to address that or other possible changes until the airline finishes a review by April 30.
"That's normally a very low booking period", United president Scott Kirby said on the call.
After finding itself on the receiving end of a public relations disaster, United Airlines has scrambled to send a consistent message to the public about its policies, practices and what it plans to change.