A closed beta period is now open for developers to add AR-powered effects to the Facebook app's camera.
He described the previous rollout of camera functionality across all of Facebook's apps as "act one".
During his keynote kickoff for F8 yesterday, Zuckerberg (pictured above) once again emphasized his belief that Facebook in all its incarnations will help "bring people closer together" and overcome the current polarization in society.
Mark Zuckerberg has revealed Facebook's new Camera Effects Platform to a developer event in California, created to give developers the power to build AR tools. However, with the pervasiveness of smartphones and their ability to support photo- and video-sharing, it's become clear the phone will lead that technological change, he said.
"We all know where we want this to get eventually", Zuckerberg said.
The AR Studio tool has three inputs to trigger augmented reality effects: Face Tracker (not identity or facial recognition), Sensor data, such as the gyroscope and location, and Scripting APIs to pull in data from other apps and respond to user inputs in real time. "We're making the camera the first AR platform".
"It's going to take a while for this to develop", Zuckerberg said.
Facebook has claimed that the smartphone - and not its own Oculus virtual reality headset - will form the basis of the first mainstream augmented reality (AR) platform.
Or, actually engage with the real world by going out like a normal person.
You can hear much more about Facebook and digital privacy on this week's episode of Make Me Smart.
Facebook also enhanced its M virtual assistant to interact with third-party apps to order food or shop online.