Honda Motor to make India its two-wheeler export hub

Honda Motorcycle and Scooter India is planning to invest Rs1,000 crore this year to launch new products and enhance capacity

Honda Motor to make India its two-wheeler export hub

Once the BS-VI emission norms are implemented in 2020, Honda sees India becoming a significant export hub for the company penetrating even in the evolved markets of the world.

Minoru Kato, the newly appointed president and CEO of Honda Motorcycle and Scooter India has set his sight on grabbing pole position from its erstwhile partner Hero MotoCorp in the highly competitive two-wheeler market in India. "After 2020, after the application of BS-VI, our products in India will be ready to export everywhere".

HMSI has set up a high-level BS VI task force which is cross-functional and sourced from different divisions like sales, engineering, R&D, purchase and quality to lead the migration into the BS VI regime.

Honda is taking the Indian market very seriously as it is going to act as a pivot for tasks. In FY2016-17, the company crossed the 300,000 unit mark, up 41 percent year on year.

The company plans to introduce four new models this year - two scooters and two motorcycles. It will take its overall capacity to 6.4 million. I hope no more such shocks will be coming in this year. "One of the bike would be 1000-cc Africa Twin, that would be produced from the Manesar plant in Haryana, however we can not divulge details of the other three products", said Kato.

For FY2017-18, the company has targeted all-time high sales of 6 million units.

Mumbai: The second largest bike brand of the country, Honda Motorcycle & Scooter India, has set itself a 20 percent growth target at six million units for the fiscal 2018.

The details about the other two launches have not yet been made public but we expect one of them to be an updated version of the CBR 150 or 250 which have been recently removed from the official Honda website and was in dire need of an update for a long time now as both have been in the market for a long time.

Honda will invest roughly 11 billion yen ($100 million) to install a fourth production line at its Karnataka factory, which began operating in 2013, adding 600,000 units to annual output. It is understood that Honda has over 5,000 patents globally, more than any two-wheeler manufacturer worldwide, with about 400 from its India operations.

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