The best performers will be fast-tracked through the recruitment process, helping to meet Jaguar Land Rover's ambition to employ thousands of bright new talents over the next year.
Like a growing number of rivals in the luxury market, JLR has joined the electric vehicle race with plans to release for sale, in a year's time, its Jaguar I-PACE sports auto now being built at production facilities in Austria.
It said that while anyone wishing to apply for the roles could do so in the traditional way with CVs being accepted, it urged potential candidates to crack the code in the alternate reality app.
"As the automotive industry transforms over the next decade, fuelled by software innovation, we have to attract the best talent and that requires a radical rethink of how we recruit".
"The challenge takes them on a series of code breaking puzzles that will test their curiosity, persistence, lateral thinking and problem solving skills - all real world attributes of a new generation of software and engineering talent", says the Jag statement.
"Here we've found an engaging way to recruit a diverse talent pool in software systems, cyber systems, app development and graphics performance. It will be the first of its kind", he said.
Of course, Jaguar Land Rover isn't your typical corporate firm.
The Jaguar I-TYPE, Panasonic Jaguar Racing's all-electric Formula E racecar, appears in the garage.
JLR announced in 2016 a partnership with Gorillaz in which Noodle, the band's lead guitarist, would become a global ambassador, with a focus on encouraging young women into engineering.
In September 2016, Jaguar Land Rover set up a new multi-million pound Classic Works operation in Ryton and its chief executive Ralf Speth had outlined his vision of Coventry being at the heart of the firm's growth plans as a "smart" motor city, helping the United Kingdom to lead the world in autonomous, connected and electric vehicles.