A remarkable one in 65 Britons are seeing Ed Sheeran's 2018 stadium shows, with in excess of one million tickets having been sold since 8 July, promoters Kilimanjaro Live, DHP Family and AEG Presents have announced.
"Most profiteering companies heeded promoters' warnings not to trade and resell tickets that would instantly be cancelled. This resulted in 90 per cent of tickets being delivered into fans' hands at the face value", the representative said in a statement.
Within hours, thousands of tickets for the Wembley gigs were relisted on resale sites like StubHub and Seatwave for up to eight times the face value.
"The process of analysing sales and cancelling tickets purchased for purposes for resale will continue until the tour takes place".
However, it has emerged that Viagogo have not followed the promoters' requests and some customers have fallen victim to hidden fees.
Any customers who are concerned they may have been "defrauded" by Viagogo have been directed to Claire Turnham's "self-help guide" for obtaining a refund, hosted on the FanFair Alliance website.
Promoters continue to advise fans to only buy from authorised ticket vendors such as, Seetickets.com or Ticketmaster.co.uk. Even though more tickets were added a few hours later, it quickly became clear that numerous tickets had been bought by touts, who were then trying to sell on the tickets for vastly overinflated prices, such as £174,000 for one pair, on resale sites.
In addition to cancelling the tickets, the promoters have reported all secondary ticket listings that violate the newly updated Consumer Rights Act - which requires a "unique ticket number" to be displayed when a ticket is listed for resale - to the CMA to aid its ongoing investigation into suspected breaches of the law among ticket resale sites.