Essential Phone Launch in U.S. is Imminent

Andy Rubin's Essential Smartphone Gets A Never Before Design

Essential Phone Launch in U.S. is Imminent

For the time being, Fouché's position is being held by Essential's head of product marketing.

With Essential already missing Andy Rubin's self-appointed June ship date, the ambitious startup has been hit with major executive departures.

Meanwhile, after Essential missed its initial shipping window a few weeks, ago, Niccolo de Masi, chief operating officer of the company, stated that the phone's release in the United States is "imminent".

Andy Rubin is working with telecommunications companies around the world to launch the Essential Phone in the United Kingdom, other Western European countries, as well as Japan.

Essential's chief operating officer Niccolo de Masi told the publication that a USA release for the anticipated device is "imminent", while once again confirming that the Android-powered smartphone will be sold with no pre-loaded applications with "trend setters and technology seekers" meant to be the company's target market. In other news, the company is reportedly in talks with British carriers on a United Kingdom launch. Essential has reportedly held talks with United Kingdom networks last week to decide on a launch date and a potential exclusive deal.

Now the only confirmed peripheral is a 360-degree camera which attaches to the phone via a magnetic pin connector it calls "Click", which cleverly transmits data to attachments over a wireless connection.

"Consumer choice has declined due to Samsung and Apple", said de Masi, before accusing the industry's biggest names of "[slowing] the pace of innovation to boost quarterly profits".

The Essential Phone looks promising: it offers pure Android experience (after all, it's Andy Rubin we're talking about), a mesmerizing design thanks to the ceramic body and titanium frame, as well as impressive specs, including its modular back. Essential will most likely resort to exclusive partnerships with carriers around the world to gain access to mainstream distribution networks. Essential COO Niccolo de Masi sat down with FT for a brief chat and revealed that bit about launch and also threw in some worldwide plans.

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