Following the guidelines, the online shopping platform delisted over 85,000 sellers and their products that were failing to meet its standards.
In order to revamp seller registration and onboarding process, the company made this move.
In order to maintain the quality of its brand-new platform, Paytm Mall is reconstructing the onboarding process for sellers and has removed nearly 85,000 of them as they are failing to meet the standards.
According to the company's new policy, sellers will now have to mandatorily furnish brand authorisation letters before being able to sell their goods on the online platform.
Sellers will also undergo stricter quality and service audits including their registration number, physical location of the establishment, Goods and Services Tax (GST) identification number, photo of the shop etc.
"Our goal is to set the benchmark for a platform that empowers reputed local shopkeepers and brands to sell quality merchandise".
"This criteria blocks potential fraudulent merchants on signing up and creating a bad customer experience on the platform", the company added. "We will work closely with existing sellers and continue onboarding further", said Amit Sinha, chief operating officer, Paytm Mall.
Paytm Mall has over 17 fulfilment centres across the country to offer consumers an efficient online shopping experience.
Paytm E-commerce announced the launch of its new Paytm Mall app on Android on February 27, allowing consumers to shop millions of products across varying categories from 1.4 lakh sellers, at the time of its launch.
Last year, Noida-based One97 Communications Ltd had separated its e-commerce and payments businesses under Paytm E-Commerce and Paytm Payments Bank Ltd, respectively. Through this transaction, Alibaba's and its affiliate Ant Financial's stake in Paytm E-Commerce rose from 40% to 62%. The company will also provide the shops with Paytm Mall QR Code solution.
Online marketplace Paytm E-Commerce Pvt.