Liverpool Football Club has today announced a new partnership with Western Union which sees them become an official principal partner and the official money transfer partner of the club.
"Western Union is an instantly recognisable brand with a truly global footprint and we are absolutely delighted to welcome them as our first ever shirt-sleeve Sponsor and official principal partner", said Billy Hogan, the club's chief commercial officer and managing director. The Reds held a press conference at Melwood to announce the deal with club CEO Peter Moore and manager Jürgen Klopp amongst the speakers.
Before going full ETW, it is worth noting that second and third shirt sponsors are not uncommon in other leagues, even for the biggest clubs. With this in mind, the Reds have reportedly acted quickly to get theirs finalised ahead of their opening Premier League fixture on Saturday afternoon.
All Liverpool fans who have purchased a 2017/18 Liverpool shirt thus far will be eligible to receive the shirt-sleeve patch free of charge at any official Liverpool store outlet or via the club's online store from 27th August. "I'm excited about the start of the season, I'm not 100 percent here at the moment!" It was another proof for all the players, if you come to Liverpool, when you go to foreign countries you think "oh my god".
Western Union become the sixth sponsor to adorn Liverpool's jerseys since their inception in 1892.