Reuters reports Facebook is paying Bleacher Report millions of dollars for the show about former Seattle Seahawks running back Marshawn Lynch, which is titled "No Script".
Facebook is determined to make its Watch section a go-to place for video, and that means spending big bucks for original shows.
Facebook's Watch was rolled out to U.S. users last month. Many people are happy to watch short clips on the social network, but it's too early to say whether or not many people are willing to head to Facebook for professional programming instead of heading to YouTube or subscribing to the likes of Amazon and Netflix.
"No Script" will start streaming this month and consists of eight 10- to 15-minute episodes featuring various antics by Lynch, who is returning to football as a running back for the Raiders. Lynch's Beast Mode Productions will produce it in conjunction with Bleacher Report's entertainment division.
The first episode will feature Lynch taking racecar driving lessons, "until he ruins the tires of the vehicle". After that period Bleacher Report owns the content and can use it.
"We think we have a big hit on our hands", Rory Brown, president of Bleacher Report, told Reuters.