Facebook faced controversy recently after it was discovered that Russian Federation had used ads on Facebook as part of a disinformation campaign, but the company has been criticized well before that for allowing sensational, false news onto its platform. On top of this, Facebook is seeking accreditation from the Media Rating Council for Instagram, Facebook and Audience Network.
Facebook will also step up its monitoring of hate speech, adding 3,000 content reviewers to almost double the size of its existing team, Senior Vice President for Global Marketing Solutions Carolyn Everson said in a blog post.
"At Facebook, we take very seriously our responsibility to earn and maintain the trust of our advertiser partners-and give them the confidence they need to invest in us".
So, in addition to offering placement and category opt-outs, next week, we will begin to roll out pre-campaign reporting. For Audience Network, we expect the full list of publishers on the complete set of formats to be available by October.
In a blog post entitled Providing More Clarity and Controls for Advertisers, Facebook's vice president of global marketing solutions, Carolyn Everson, explains the new policies.
The world's largest social network implemented the new standards with immediate effect to make it clearer which publishers can earn money on Facebook and with what content. New monetization eligibility standards make clear what is not permitted on Facebook - including clickbait and sensational content. These apply to videos on Facebook today, and will extend to Instant Articles over time.
But one part of the rules may generate the most controversy.
It has also drawn criticism from major advertisers for inflating its audience figures and not adequately tracking ads, which were sometimes placed alongside content detrimental to the brands being promoted.
"As soon as we determine that content has breached our community standards, we remove it".
The nine topics that may not be eligible for monetization are: Misappropriation of Children's Characters, Tragedy & Conflict, Debated Social Issues, Violent Content, Adult Content, Prohibited Activity, Explicit Content, Drugs or Alcohol Use, and Inappropriate Language.