Still, this investment in Russell Westbrook looks to a massive one, even before we know financial details of what it will resemble - DePaula reported that "Westbrook has been positioned as the face of the brand".
According to Nick DePaula, Westbrook will sign a 10-year extension with Jordan Brand that will make him the most well-paid Jordan Brand athlete. DePaula also adds the pay increase on this newly inked agreement will apply retroactively to his 2016-17 season, in a rather interesting development.
Westbrook has never had a signature shoe, but that's going to change very soon.
Now that the decade-long deal has been locked in, the process is underway to begin developing an on-court Westbrook signature.
Westbrook has been with Jordan Brand since 2013, when he signed a five-year deal with the division after previously being with Nike. The shoe is expected to undoubtedly highlight his flashy and unpredictable fashion lens - "unlike anything that Jordan Brand has done before" - according to an industry source. Westbrook has yet to receive an on-court player exclusive from Jordan Brand, so this is a first.
Westbrook, 28, is entering what could be the final year of his contract with the Thunder. Now, he'll be under contract through the 2025-2026 National Basketball Association season.