Apple Watch Series 3 (GPS) will be available in gold, silver or space grey aluminium cases with a Sport Band starting at £329.
The Apple Watch Series 3 is capable of acting as a standalone smartphone. More verifiable though was the news that sales of the Apple Watch grew 50% year over year since the release of the Apple Watch Series 2. You will be able to more accurately track your heart rate and can choose to receive a notification when it becomes elevated above a specific threshold while inactive.
While developers had access to beta versions of the new software since WWDC, Apple didn't make it part of the public beta program. Apple still compares itself to watch companies even though it is not positioning its watch for fitness, like wearable makers do. We've just confirmed it'll cost you an extra $10 a month - on top of your existing phone plan - regardless of whether you pick AT&T, Sprint, Verizon or T-Mobile. That iPhone 5s you've been using will no longer cut it.
Of course, that's pretty much expected and no one will probably use their Apple Watch 3 that way for hours straight. Apple demoed making a live phone call to an Apple employee who was on a standup paddleboard in the middle of a large body of water - she managed to have a coherent conversation that sounded remarkably good, all without falling.
We're told "that customers have the ability to make mobile calls directly with Apple Watch Series 3 (GPS + Cellular) and, when paired with AirPods, enjoy a seamless and fully wireless experience".
The new hardware allows for other enhancements. Consumers can also ask Siri, the digital voice assistant, for other data. Yes, that means there's still a speaker, and the Series 3 is indeed waterproof like the previous model was.
All three new handsets will be capable of wireless charging and are adapted for augmented reality with more powerful processors and cameras.
The back is slightly larger by only a few millimeters.
Jeff Williams, Apple COO then came onstage, he said "We're adding smart activity coaching, a completely redesigned workout app, new features for swimmers". The new Apple processor powering this year's new iPhones also comes with a built-in neural engine that will drive all the machine learning algorithms working inside iOS, including the real-time Face ID authentication.